Nonprofits · Brand Strategy
Story Arts
A K-12 story-arts curriculum platform, built to grow.
- Brand Strategy
- Content Strategy
- Web Development
- Kajabi Deployment
- Pricing Model
The short version. Story Arts set out to introduce K-12 students to careers in the story industry through ready-to-teach curriculum. Roar built the brand, the pricing model, and the platform behind it, and site users grew from 240 to 560 in a single year.
Where they started. Story Arts had a vision for teaching the crafts of storytelling to young students, but needed a foundation to deliver it: a brand, a curriculum platform, virtual experiences, and a path toward future consulting. They wanted a brand strategy partner who understood K-12 education.
The move. Roar stepped in as fractional brand leadership. We built a new website, modeled the subscription pricing, shaped the internal and donor communications, and set up the platform to deploy courses at pace. Our background in K-12 education grounded every decision in how teachers and students would actually use it.
What we made:
- A new website built to grow with the catalog, with room for more than thirty courses
- A subscription pricing model
- Fractional brand leadership and content strategy
- Internal communication and donor communication strategy
- Demand content development and project management
What happened. In twelve months, site users grew from 240 to 560, the site averaged around 3,500 visits a month, and the team deployed twelve courses in its first year, a fourfold jump in course deployment. See the platform at storyarts.co.
By the numbers
- 240 to 560
- site users in twelve months
- 12
- courses deployed in year one
- 3,500
- average monthly site visits
- 400%
- more course deployment
“ Roar was wonderful to work with, communicative, proactive, timely, and smart. They helped us with our business strategy, made all of our products look appealing to our user base, and improved the user experience. ”
Cristina O'Brien, Institute for Self Directed Learning
