It’s all about position in 2023
Brand positioning can be a game-changer for businesses trying to navigate a recession. It’s all about positioning your brand in your target audience’s minds. This includes defining your unique value proposition and the benefits and attributes that set you apart from the competition.
Effective brand positioning can help you stand out and attract and retain customers when it comes to economic downturns. It can also help you weather the storm by establishing a strong, differentiated brand that customers are loyal to and willing to support.
So, are you in the right position? How do you know if your positioning needs help?
Do you have a plan?
At Roar, we want to empower brands like yours to take the next courageous step into your markets. So, we designed Brandsweep: a tool to examine your brand’s strategic, marketing, and identity history in preparation for your next season of growth and vitality.
If you find this tool useful, pass it along to others.
Cheers,
Trey Boden
Founder and Principal
Branding From The Ground Up
From new businesses to thriving existing companies, We deliver the fundamental elements of brand strategy and identity to new and existing businesses.
Branding isn’t about what you say you are,
It’s about who they say you are
Marty Neumier author of Brand Gap
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