MountainSeed

The short version. MountainSeed wanted to be seen as one of the world’s leading commercial real-estate technology companies. Roar reimagined its digital brand in about two and a half months, and Trey stepped in as fractional Chief Brand Officer to carry it through.

Where they started. In the fall of 2022, as a global commercial real-estate crisis set in, MountainSeed had a nearly finished identity refresh that no longer fit where the company needed to go. To stay competitive, they had to refocus the value proposition around the technology they provide, and the new identity could not fully carry that on its own. They needed something cleaner, more focused, and more tech-forward, with messaging to match.

The move. Over about two and a half months, Roar rebuilt MountainSeed’s digital home. We pared back the color palette, put the technology services front and center, and prioritized industry authority and clear pathways for existing customers. Alongside the website, we untangled how leads moved through the business: the old site did not use the CRM to qualify leads, so reps drowned in clutter and clients were often routed to the wrong person. Working with an internal Pardot expert, we mapped the journeys, built the automation, and cut those problems to nearly zero.

What we made:

• A refocused, tech-forward brand and new messaging
• A six-page website on WordPress and Divi, with a custom Divi library and styles
• Customer journey mapping and lead-routing automation
• Service identity development, plus internal product design consulting to move to the minimized palette
• Sales enablement and employer branding collateral, created while Trey served as fractional Chief Brand Officer

What happened. Sales staff reported a big drop in clutter and more qualified leads, and MountainSeed keeps Roar in the room for strategy, from value proposition decks to landing pages to employer branding. The partnership continues, aimed at keeping the company positioned among the world’s leading commercial real-estate technology firms. See the brand at mountainseed.com.